Auburn announces approval of massive Jordan-Hare North project
By Andrew Olson
Published:
Big changes are coming to Jordan-Hare Stadium. On Friday, Auburn announced the trustees’ approval of the Jordan-Hare North project.
AU calls it the largest and most significant capital project in Auburn Athletics and Jordan-Hare Stadium history. Friday’s announcement notes that the project’s multi-use design for the facility will be geared toward not only the student experience and football gamedays, but a 365-day activation.
The Jordan-Hare North project includes more than 3,000 new premium seating and club experiences. It will also expand campus dining options with the introduction of Shug’s Food Hall and conference and event spaces, retail venues, student activity spaces, and meeting rooms.
Shug’s Food Hall will use Auburn’s old north end zone scoreboard, set to the time and score before the legendary Kick Six.
Auburn University announced upgrades to Jordan-Hare Stadium’s north end zone including the new Shug’s Food Hall — a modern food court which will feature Auburn’s old scoreboard from the north end zone on the ceiling.
— Auburn Tigers | AL.com (@aldotcomTigers) April 17, 2026
The scoreboard will include the final seconds and score… pic.twitter.com/BS1nXp1uHi
The food hall won’t be the only reference to one of the most celebrated plays in Auburn football history. The project includes the Kick Six Field Suites and the Kick Six Field Club, among the numerous new seating options.
Introducing the Kick Six Field Suites.
— Auburn Tigers (@AuburnTigers) April 17, 2026
Steps from the action—private indoor suite, adjacent terrace, and access to a shared club lounge. Built for energy, flexibility, and connection at field level. pic.twitter.com/TmRuUlHGYz
Introducing the Kick Six Field Suites.
— Auburn Tigers (@AuburnTigers) April 17, 2026
Steps from the action—private indoor suite, adjacent terrace, and access to a shared club lounge. Built for energy, flexibility, and connection at field level. pic.twitter.com/TmRuUlHGYz
Construction on the new project begins this summer, ahead of Alex Golesh‘s first season, with full completion targeted for 2029.
“This is an unbelievable day for the Auburn Family. I want to thank the Board of Trustees, President Roberts and John Cohen for their leadership and vision in making this happen,” Golesh said via the program announcement. “The Jordan-Hare North Project will be an elite space that serves the entire Auburn community 365 days a year. Jordan-Hare is the best gameday environment in the country, and this project is going to take that experience to a completely different level. It’s a great time to be an Auburn Tiger. War Eagle!”
Andrew writes about sports to fund his love of live music and collection of concert posters. He strongly endorses the Hall of Fame campaigns of Fred Taylor and Andruw Jones.
