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Big 12 reportedly considering conference naming rights deal with title sponsor; fans, media react
By Andrew Olson
Published:
The Big 12 has undergone numerous changes over the years. After losing two of its biggest brands to the SEC, the conference successfully navigated realignment to become a 16-team league for the 2024-25 season. The conference may have a new name in the future, and not because of the number of member schools.
College football insider Brett McMurphy and others are reporting that the Big 12 is looking into potentially selling its naming rights to a title sponsor. McMurphy noted that a title sponsor, such as Allstate (Big Allstate Conference, Allstate 12 Conference) could generate $30-50 million annually for the conference.
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As one might expect, the news is generating some amusing takes and reactions from the college sports community on social media.
Dibs on Whataconference https://t.co/D4zsO3M1e8
— David Ubben (@davidubben) June 13, 2024
Big opportunity here for the Pacific Life Atlantic Coast Conference. https://t.co/1P20XO3Dkz
— Mike Rodak (@mikerodak) June 13, 2024
https://t.co/ODyrxRv5ge pic.twitter.com/BifLUCwHHj
— Citronaut Juicer (@NautJuicer) June 13, 2024
Can’t wait for the year-end Big Allstate All-Conference teams https://t.co/zjyKRglpCA
— Tom Green (@Tomas_Verde) June 13, 2024
This is when Anheuser-Busch needs to step forward. “Busch League” anyone?
— Michael Southern (@msouthern17) June 13, 2024
this raises the amazing possibility of Deion Sanders not being allowed to say the name of his own conference because he’s an Aflac spokesperson https://t.co/PRnTRx1ai7
— woke stifler (@Yelix) June 13, 2024
Ironically, a sign that the Big 12 is not in good hands. https://t.co/x7jyTuhcVm
— Michael Natelli (@MichaelNatelli) June 13, 2024
https://t.co/Lraq6Sq8wi pic.twitter.com/APKkiLTzEu
— Tyler Dreiling (@TylerDreiling) June 13, 2024
Say it’s the midpoint at $40 million a year. 16 teams are in the conference. We’re doing this for $2.5M a year? https://t.co/8qVQK5n5nV
— Scott Coleman (@scottcoleman55) June 13, 2024
Anyone besides Buc-ees should just save their money, because we’re only gonna call it the Buc-ees Conference https://t.co/0xErwtEtaY
— Jason Kirk (buy my novel) (@JasonKirk_fyi) June 13, 2024
Andrew writes about sports to fund his love of live music and collection of concert posters. He strongly endorses the Hall of Fame campaigns of Fred Taylor and Andruw Jones.
