Mizzou Athletics looking to identify naming rights partner for Memorial Stadium
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Mizzou Athletics will be celebrating venerable Memorial Stadium’s 100-year anniversary in 2026, and in that spirit it’s trying to secure the corporate naming rights partner for the historical home of Tigers football.
Memorial Stadium opened way back in 1926, and here we are a century later, with Mizzou still playing its football games there. Now, as we hit the 100-year celebration of the stadium in Columbia, Mizzou is taking up a revenue strategy that it hopes will strengthen the athletic department’s ability to compete in the SEC and nationally over the long haul.
As part of the 100-year anniversary celebration of the old stadium the football Tigers still call home, Mizzou will be opening a newly constructed north concourse. That is part of a $250 million endeavor that encompasses the Memorial Stadium Centennial Project.
According to Tuesday’s release by the school, Mizzou Athletics “has engaged Intersect Partners, a nationally experienced firm in sports property sales, to help identify potential naming rights partners whose values, brand identity and vision align with the University of Missouri and Mizzou Athletics.”
Eric Morrison, Mizzou’s Deputy Director of Athletics, is leading the endeavor alongside Intersect Partners, who is coordinating their efforts together with Mizzou Sports Properties.
“This is another incredible opportunity to position Mizzou Athletics for the future,” Mizzou Director of Athletics Laird Veatch said in a statement released on Tuesday. “Memorial Stadium enters its second century as college athletics continues to evolve rapidly. Securing naming rights reflects our ‘Will to Win,’ which includes a commitment to investing aggressively in our ability to recruit, retain and compete to win championships, while also being thoughtful and intentional in honoring our past.”
Assuming the naming rights endeavor ends successfully, Mizzou said on Tuesday that it plans to remove “Memorial” from the stadium name.
Cory Nightingale, a former sportswriter and sports editor at the Miami Herald and Palm Beach Post, is a South Florida-based freelance writer who covers Alabama for SaturdayDownSouth.com.
