NFL Sunday Ticket: Frontrunner emerges in deal ‘significantly higher than $2 billion,’ per report
By Keith Farner
Published:
NFL’s Sunday Ticket is reportedly zeroing in on a very lucrative deal, and one that could become the biggest prize in the NFL’s broadcasting rights portfolio.
In a competition with Disney and Amazon, Dylan Byers of Puck News reports that Apple has emerged as the frontrunner. “As I learned at Sun Valley, and in subsequent conversations, the deal will likely come in significantly higher than $2 billion a year.
Sunday Ticket allows fans to watch out-of-market games, at about $300 per season. CNBC has reported that the NFL’s deals with Fox and CBS prevent the Sunday Ticket package from being sold for considerably less than that amount, Pro Football Talk noted after NFL commissioner Roger Goodell last week said the NFL is open to moving Sunday Ticket to a streaming platform.
Fans have been craving a shift from satellite-based DirecTV to a streaming product. It’s possible that the winner of the rights will be able to carve out satellite rights for consumers in rural areas that lack high-speed Internet access. The availability of the Sunday Ticket package for bars and restaurants also could be an issue, since they traditionally rely on satellite signals.
New @PuckNews: Is Apple’s Eddy Cue About to Get NFL’s Sunday Ticket? https://t.co/kd6ntziOuM
— Dylan Byers (@DylanByers) July 13, 2022
A former newspaper veteran, Keith Farner is a news manager for Saturday Down South.
