Taylor Swift performing the Super Bowl halftime show? Report suggests decision has been made
Taylor Swift is set to perform the Super Bowl halftime show this season, according to a report from Variety, which cited 3 sources.
Jem Aswad reported that beyond the speculation, which followed the announcement that Apple Music is the new sponsor of the halftime show, from Swift’s fans “there are actually many more-tangible reasons why Swift seems a likely front-runner for the Super Bowl Halftime Show — which, with an estimated 103 million viewers this year, is the single largest platform for a music artist in the entire world.”
One of the reasons is Swift’s new album, “Midnights,” drops on Oct. 21 — and will almost inevitably be followed by a major tour. Swift was scheduled to do a major global stadium tour in 2020 in support of her 2019 album “Lover,” but it was called off amid the pandemic. The Super Bowl is more-often-than-not used as a teaser for a major tour.
Aswad also suggests that the NFL, which has focused on race-related issues following the Colin Kaepernick controversy around the national anthem, could see Swift on stage with performers of color.