If Ole Miss set out to pick a popular celebrity to feature for a free bobblehead giveaway night, the Rebels could not have done much better than Morgan Freeman.

The Rebels have announced the noted Ole Miss fan will be honored by the school’s basketball program this week on Wednesday, Feb. 5 when the team faces off against South Carolina. Ole Miss plans to give away Morgan Freeman bobblehead dolls to the first 1,000 fans that make their way to The Pavilion in Oxford.

Needless to say, this is the best promotion we’ve seen for an SEC basketball game all season long.

Here is the image Ole Miss shared to announce the news on Tuesday with the caption: “The most iconic voice of all-time is coming to The Pavilion on Wednesday night. Be one of the first 1,000 through the door and receive this Morgan Freeman bobblehead!”