A postseason trip to Birmingham, Ala., after a .500 finish in the SEC isn’t that bad after all.

According to SportsBusinessDaily, $5.4 million will be spent on gifts for players participating in bowl games this season. Individual bowl gifts can not exceed $550 per player.

Among the craziest gifts this season are hair-dryers and Fatheads. One of the coolest? An Xbox One gaming system from the folks at the Military Bowl.

Take a look at the rundown from SportsBusinessDaily:

R+L Carriers New OrleansFossil watch
Gildan New MexicoAudioSource Sound portable/mobile speaker; mobile phone charger; Oakley Works backpack; Oakley Enduro sunglasses/beanie; cap; Gildan blanket
Royal Purple Las VegasOakley Works backpack
Famous Idaho PotatoOhio backpack; winter coat; winter gloves; winter beanie; Big Game football
Raycom Media CamelliaFossil watch; cap; souvenir pylon; football
Miami BeachUnder Armour sunglasses; Under Armour cap;
Oakley Halifax backpack; electronics product
Boca Ratonn/a
San Diego County
Credit Union Poinsettia
$395 Best Buy gift card; Fossil watch; cap
Popeyes Bahamas BowlOgio Marshall Pack backpack; New Era 39Thirty cap
Hawaii BowlOakley Holbrook sunglasses; Oakley Works backpack; Tori Richard aloha shirt; Pro Athletics t-shirt/shorts/swim trunks; beach towel
Zaxby’s Heart of DallasOgio Marshall Pack backpack; beanie; Big Game football
Quick Lane$250 Best Buy gift card; Sony headphones; custom-made Fathead for each player with their likeness; various apparel; football
Bitcoin St. PetersburgOakley Breadbox sunglasses; Oakley Works backpack
MilitaryMicrosoft Xbox One console; Under Armour backpack; Might Boom Ball speakers; beanie
Hyundai SunTimely Watch Co. watch; Ogio Politan backpack;
Helen of Troy hair dryer; Majestic fleece pullover; Top of the World cap
Duck Commander
Timely Watch Co. watch; New Era ski cap; football
New Era PinstripeVariety of New Era products
National University
$445 Best Buy gift card and shopping trip; Fossil watch; cap
AutoZone LibertySol Republic Deck Ultra wireless bluetooth speaker; Bulova watch; Nike athletic shoes/sport sandals/backpack; game ball
Russell Athletic$447 Best Buy gift card and shopping trip; watch; athletic performance shirt
AdvoCare V100 Texasadidas Team Speed duffel bag; cap; belt buckle
Franklin American Mortgage
Music City
Fossil watch
BelkShopping trip to Belk department store; Fossil watch
Foster FarmsFossil watch
Chick-fil-A Peach$300 Vanilla Visa gift card; Chick-fil-A gift card; Apple TV; Fossil watch; football
Vizio FiestaFossil watch; Ogio Rogue backpack
Capital One OrangeTourneau watch
Outback$150 Best Buy gift card; Outback Steakhouse gift card; Fossil watch; Jostens rings; cap
CottonInformation not available; bowl committee would not disclose
Buffalo Wild Wings Citrus$447 Best Buy gift card and shopping trip; watch; athletic performance shirt
RoseFossil watch; Oakley Works backpack; New Era 59Fifty cap
Allstate SugarFossil watch; New Era cap
Lockheed Martin
Armed Forces
Ogio Marshall Pack backpack; beanie; Big Game football
TaxSlayerPanasonic gift suite; Fossil watch
Valero AlamoGoPro Hero4 Silver camera and 32MB memory card; Fossil watch; Oakley Works backpack; Schutt mini helmet; panoramic photo
TicketCity CactusFossil watch; Ogio Rogue backpack
BirminghamOakley sunglasses; beanie; hooded sweatshirt; Big Game football
GoDaddySol Republic Tracks Air wireless/bluetooth on-ear headphones; watch; Coleman chair; military style backpack; Wilson football
CFP ChampionshipInformation not available; bowl committee would not disclose