College Football Playoff expansion reportedly set to skyrocket TV rights revenue
With three times as many teams expected to play in the proposed expanded College Football Playoff, television revenue is expected to follow.
The television rights for a proposed 12-team playoff could be worth about $1.9 billion annually, according to projections from Navigate Research, which consults with professional sports leagues and college conferences, according to a report from the Associated Press.
Revenue distribution is still a question to be answered, and the 12-team model is at least three steps away from final approval from the university presidents and chancellors who oversee the CFP.
The current TV contract with ESPN runs through the 2025-26 season. Until then the CFP cannot take its new format to market. If expansion comes before the contract ends, a deal will have to be struck between ESPN and the CFP.
“We’re supportive of our partners at the College Football Playoff as they look toward expansion and seek even more opportunities to grow the passion and excitement for the sport and this signature championship event,” the network said Friday in a statement to AP.
The current format provides ESPN with three playoff games per season, two semifinals and a championship game, plus the rights to four other marquee bowl games that have no bearing on the national championship.
The proposed expansion creates 11 playoff games per season.