First school drops Nike due to Colin Kaepernick ad campaign
Nike’s new ad campaign centering around NFL quarterback Colin Kaepernick has been divisive to say the least. Some have praised the company for taking a stand with the QB-turned-activist while others have decided to boycott Nike entirely.
Now, a school sponsored by Nike has decided to get rid of all athletic uniforms that had been purchased from Nike, and anything else that displays the Nike “swoosh” logo.
On Wednesday, the College of the Ozarks, a small Christian school in Missouri, announced in a statement that they would no longer wear the brand because of differing ideologies.
“College of the Ozarks has stated its views regarding patriotism, the American flag and the national anthem,” the statement said. “In October 2017, the College revised its contracts for competition in all sports, adding a stipulation that all participating players and coaches show respect for the American flag and national anthem.”
“In their new ad campaign, we believe Nike executives are promoting an attitude of division and disrespect toward America,” said College of the Ozarks President Jerry C. Davis. “If Nike is ashamed of America, we are ashamed of them. We also believe that those who know what sacrifice is all about are more likely to be wearing a military uniform than an athletic uniform.”
Kaepernick became a polarizing figure in 2016 after he began to kneel during the national anthem to protest police brutality against African-Americans. Nike decided to create an ad campaign based around him for the 30th anniversary of the “Just Do It” slogan.
— Colin Kaepernick (@Kaepernick7) September 3, 2018