Late to the party? NFL announces agreement with sportsbook partners
One of the fastest-growing segments of professional sports in recent years has been the popularity, and accessibility, of sports betting across the country. Long confined to only select cities, legal gambling has spread to dozens of states in the way of legalizing betting that is either already underway, or in the process of working through state legislatures.
The industry reached a new chapter this week.
On Thursday, the NFL announced its first-ever U.S. sportsbook partnerships as Caesars Entertainment, DraftKings and FanDuel have reached agreements with the NFL. As part of these multi-year agreements, all three partners will have the exclusive ability to leverage NFL marks within the sports betting category and activate around retail and online sports betting. They will also engage with fans through NFL-themed free-to-play games.
Perhaps most noticeable to fans, Caesars, DraftKings and FanDuel will have the right to integrate relevant sports betting content directly into NFL Media properties including NFL.com and the NFL App. DraftKings and FanDuel will enhance their fan experiences with NFL highlights, footage and Next Gen Stats content.
“As the sports betting landscape has continued to evolve in the United States, we have been thoughtful with our strategy and are excited to announce three partners who share the NFL’s vision and goals,” said Renie Anderson, Chief Revenue Officer and Executive Vice President of NFL Partnerships. “Working closely with Caesars, DraftKings and FanDuel, we will provide fans new and different ways of interacting and engaging with the sport they love.”