LOOK: Iowa State debuting impressive new secondary logo on helmets against Texas
Iowa State plays Texas Thursday night on ESPN, and the Cyclones are busting out their new secondary logo.
It’s rare that we get to discuss Iowa State for any reason on SDS, but these helmets are just too good not to. Of course, the primary logo (I-State) isn’t going away.
Here’s a photo of the new look:
Per a university release, it’s just the latest step in the “transformation of the Cyclone football identity.”
Iowa State’s sports teams have been known as the Cyclones since 1895 when Coach Pop Warner’s team upset Northwestern 36-0 and a Chicago Tribune headline the next day reported “Struck by a Cyclone: It comes from Iowa and Devastates Evanston Town.”
Iowa State has used various forms of Cyclone marks occasionally in its history. But, officially adding a Cyclone symbol that depicts the school’s long-time nickname this season is a significant brand enhancement.
The school normally has an I-State logo on the helmet.
Sep 16, 2017; Akron, OH, USA; Iowa State Cyclones defensive back De’Monte Ruth (6) waits for the snap of the ball in the third quarter in game against the Akron Zips at InfoCision Stadium. Mandatory Credit: David Dermer-USA TODAY Sports
While everyone in the SEC usually roots against Texas, if you needed any other reason to be a Cyclone fan Thursday night, you now have it.
