Oklahoma State announced a pioneering NIL initiative on Tuesday afternoon.

OK State players will don helmets with a QR code on the back in 2024. The QR code will lead fans to a webpage where they can donate to support the program’s official NIL collective, Pokes With a Purpose.

The donations will go to the general team fund to benefit every player on the roster, per the announcement. This type of promotion is believed to be a first-of-its kind for all of college football.

“This is a revolutionary step forward to help keep Oklahoma State football ahead of the game,” head coach Mike Gundy said in a press release. “It gives a chance for everyday fans across the world to have a real impact when it comes to supporting the NIL efforts for Cowboy football. I’m thrilled about this opportunity for our players.”

While the 1.5-inch QR codes will likely not be visible from the stands at Boone Pickens Stadium, the programs say its hopeful that close-up broadcast angles and postgame photos on social media will “raise the team’s NIL value throughout the year.”

The Cowboys and their new NIL-friendly helmets will make their 2024 debut on Aug. 31 against South Dakota State.

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