Due to his superlative play thus far, rookie QB Dak Prescott is the talk of Dallas and the entire NFL.

He’s helped lead the Cowboys to a 5-1 record — and a first-place standing within the NFC East. His calm, poised demeanor has resonated with the team. It also appears as if Jerry Jones has his signal-caller of the future.

Due to the fact he has starred for ‘America’s Team,’ marketing opportunities are both boundless and inevitable. Prescott has a chance to make a ton of money outside of the football field.

However, he’s prioritized his family over these potential earnings:

This speaks volumes about the maturity Prescott has for a 23-year old player — as well as what he truly prioritizes.