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South Carolina and Under Armour have signed one of the most lucrative apparel/equipment deals in the country.
According to the Post and Courier’s David Caraviello, the Gamecocks executive board accepted a 10-year, $71.5 million contract with Under Armour on Friday.
Caraviello tweeted out the news this afternoon.
https://twitter.com/dcaraviello/status/700766157100466176
The only bigger deal in the SEC also resides with Under Armour, and that’s with Auburn, which agreed to a $78.1 million contract with the company last October.
At the time of that deal, Executive Vice President Adam Peake said Auburn was the first university athletic department to partner with Under Armour in 2006.
Born and raised in Gainesville, Talal joined SDS in 2015 after spending 2 years in Bristol as an ESPN researcher. Previously, Talal worked at The Gainesville Sun.
