Under Armour has secured one of its top programs in college sports for the next 10 seasons.
Auburn University announced a new long-term partnership with the athletic apparel and footwear company on Thursday that will “greatly expand the allotment of Under Armour products for Auburn student-athletes across all 21 sports.”
“Auburn has been one of our landmark relationships in the NCAA, as the first university athletic department to partner with Under Armour in 2006,” said Adam Peake, Executive Vice President and Global Marketing at Under Armour in a press release. “The Tigers are part of our brand’s heritage and we are thrilled to have them as an integral part of our future as we continue to provide world-class, innovative product to their student athletes and the entire Auburn fan base.”
According to AL.com, the deal is worth $78.1 million over the next nine years.
