ESPN Bet is the biggest story this fall in the world of sports betting, and as of today, we now know the new sports betting app is coming on November 14, 2023. That means come Tuesday, November 14, 2023, sports bettors in legal U.S. states can login to the brand new ESPN Bet app and legally wager on all major U.S. sporting events moving forward.

It’s good timing with a few days prior to the big Thanksgiving Week which includes plenty of NFL football and college football rivalry weekend.

Many wondered if and when ESPN might get into the sports betting business, and now we know it will take the form of a partnership with Penn Entertainment. Penn has been the owner and operator of the Barstool Sportsbook in recent years and announced in August that it was parting ways with the Barstool brand and pivoting its online sports betting app toward the ESPN brand. In a landmark partnership deal, Penn is paying Disney and ESPN for the rights to license the ESPN brand for its online sports betting app. As part of the deal, ESPN will be promoting the new app and odds from the app throughout the ESPN world of broadcasting and digital content. The new app will be called ESPN Bet.

And today, we also have received the first look at a TV spot that is and will run on ESPN. This one starring the well known Scott Van Pelt. Of course, SVP has been known for his sports betting content including his well known “Bad Beats” segment, so he was a natural fit to begin marketing the new ESPN Bet app.

Stay tuned for more information on the forthcoming ESPN Bet app launch.