Alvin Kamara has become a big fan of NASCAR, and he wants his NFL teammates to get in on the fun.

The former Tennessee standout got into the sport as a supporter of Bubba Wallace, attending a race last year at the Homestead-Miami Speedway. He’s since taken his interest beyond fandom. Kamara’s The Big Squeezy juice bar chain is now a sponsor of Ryan Vargas’ No. 6 JD Motorsports Chevrolet. The Big Squeezy logo was on display in the second-tier Xfinity Series race last week on Daytona International Speedway’s road course.

During a Friday Zoom call, Kamara was asked to share his pitch to other NFL players to check out NASCAR.

“‘You’ve gotta come, I’m telling you,’” Kamara said, per For The Win’s Michelle R. Martinelli.

“Hopefully when this COVID thing [and] the restrictions get a little more relaxed and things get a little more safer,” he continued, “I’m like, man, I will pay for everybody to come to a race and sit in a suite so you can see what’s going on, or go down by the track and really hear, or just sit in the grandstands and hear the engines start or see the laps. It’s different. It’s a different experience. … You gotta experience it, you gotta be there to really appreciate the sport.”

Kamara may be able to sweeten his pitch if the Vargas sponsorship pays off for The Big Squeezy.

More on Kamara’s appreciation for NASCAR can be found at For The Win.