One of the more full-throated reactions to Georgia State’s upset of Tennessee came from Panthers coach Shawn Elliott.

In an emotional post-game scene, Elliott recalled the SEC’s slogan, “It Just Means More,” and proclaimed, “They say the SEC just means more,” Elliott said. “Today’s game meant more to us.”

A T-shirt has emblazoned that slogan complete with the score of the game for Panthers’ fans to remember for a while. But as David Ubben of The Athletic points out, the market for such T-shirts in the Atlanta area is complicated. Chances are most GSU fans are also fans of another SEC school, and the Atlanta market is a melting pot of SEC fandom.

Tennessee will look to bounce back this week against BYU.