All is not fair in love and recruiting.

Speaking on ESPN2 on National Signing Day, Arkansas coach Bret Bielema called out a couple SEC schools for doing things on the recruiting trail “that kind of shock you a little.”

Bielema isn’t one to hold his tongue. He’s been known to say exactly how he feels about SEC West rival Auburn and Ohio State’s schedule.

Arkansas hosts Ole Miss and Florida in Fayetteville in 2016, playing the Rebels on Oct. 15 and Florida on Nov. 5.

Update: Reports indicate that Bielema intended his comments to be positive, and he even called Hugh Freeze and Jim McElwain to clarify.