Brick-by-brick.

Tired of hearing Butch Jones’ schtick yet?

It’s not going anywhere.

Sans national champion Ohio State and the work Urban Meyer is doing with the Buckeyes, no program in the country has more momentum than Tennessee, everyone’s darling Eastern Division sleeper pick heading into the 2015 season thanks to arguably the SEC’s top defensive line and a rising star at quarterback.

Since his arrival prior to the start of the 2013 season, Jones has coached with vigor and given the Vols a crash course on the importance of discipline and accountability, similar to Nick Saban’s ‘process’ at Alabama.

“You’re either a fountain, or a drain,” Jones says in reference to what he calls energy vampires. “We want fountains.”

Moreover, Jones has rebuilt Tennessee into a potential power through intense recruiting efforts, bringing in impressive classes ranked 24th, 7th, and 4th nationally over the last three seasons. Like most teams, the Vols begin to scout players with what Jones calls a ‘recruiting profile’ — information put together by members of his staff that determines an athlete’s fit into the success of Tennessee football.

The Vols have locked down the state, signing the highest-rated three prospects in Tennessee each of the last two cycles. Several were immediate-impact guys including Jalen Hurd and Derek Barnett — cornerstones for future success. It often takes a five-star or two to attract others, no matter the program prestige, and Jones has utilized player-to-player recruiting to his advantage.

The blueprint has worked for several in the SEC including most recently South Carolina during the Gamecocks’ three consecutive 11-win seasons. Steve Spurrier inherited a historically mediocre program in 2005 that rarely welcomed nationally-relevant classes until Stephon Gilmore kicked off a multi-year flurry of high-profile, in-state signings in 2009.

“Our players were our greatest ambassadors that we had in our football program (during the recruiting season),” Jones said on signing day. “When prospective student-athletes came on campus, they sold the vision, the excitement and the energy that we have here in Knoxville.”

On the field, it’s evident Tennessee is turning the corner.

Coming off their first bowl victory since 2007 with the nation’s youngest team last fall, the Vols return championship-level personnel — SEC-leading 18 starters overall — in the necessary areas that define competitive teams. Jones believes he’s the guy who can return Tennessee football to the respected brand the Vols flexed in the 1990s and early 2000s, a level we saw glimpses of last season during an impressive season-ending stretch of 37 points per game over the final five contests.

Jones turned down an opportunity at Michigan in December, one many thought would be enough to lure him away from the Power T, but it wasn’t to be. How can Jones, a facilitator of change, sell incoming players on a vision if he’s looking elsewhere? He has acquired the necessary pieces and is fitting them together in a wide-open Eastern Division this fall.

Considering the buzz surrounding Tennessee football, is Jones college football’s best salesman?