Nike's lead designer says 'no limitations' in development of Florida's swamp uniforms
While some feedback this week has been that maybe there should have been some adjustment, Nike’s lead designer told the Tampa Bay Times that there weren’t any restrictions on the Florida Gators new alternate uniforms.
“This alternate uniform was and is an opportunity to tell a unique part of the Gators story in a way that has never been told before,” Nike art director Clint Shaner said.
Earlier this week, Florida unveiled the uniforms that the Gators are expected to wear on Saturday against Texas A&M.
Shaner explained in a report by Matt Baker of the Times that the idea came from a conversation with coach Jim McElwain.
“There was a tremendous focus on the future,” Shaner said. “We had a very open conversation around what we could do to elevate Florida and what that would look like expressed as an alternate uniform, of course while staying true to their brand identity and the tremendous tradition they have in Gainesville. There were no preset limitations, Florida really allowed us to ‘show them the future’. This alternate uniform was and is an opportunity to tell a unique part of the Gators story in a way that has never been told before.”
Some of the issues in developing the uniform was how the jerseys were printed and resembled an alligator, but also how it wrapped the players’ bodies. They also tried several shades.