UCF is hyped for the Gus Malzahn era of Knight football. The latest marketing campaign includes some trolling via billboards on other programs’ home turf.

In Gainesville, UCF now has a billboard telling drivers on I-75 that they are 124 miles from the “future of college football.”

The Gainesville billboard hit social media days after a similar billboard near FSU campus was spotlighted in the Tallahassee Democrat. Per the Democrat’s Jim Henry, UCF has 31 billboards in Florida and the Atlanta area with the “future of college football” slogan, words used by Malzahn in his opening press conference. Each billboard features the mileage from its location to Orlando.

The Gainesville billboard stirs up the back-and-forth over Florida and UCF meeting again on the gridiron. Former UCF athletic director Danny White, now at Tennessee, was publicly vocal about wanting to schedule a home-and-home between the Knights and Gators. Florida AD Scott Stricklin countered by offering a 2-for-1, two meetings in Gainesville and one in Orlando, citing UF not doing home-and-home series against teams outside of the Power 5.

Malzahn is presumably in no rush to return to The Swamp after Auburn’s 24-13 loss to Dan Mullen’s squad in 2019.