College football fans have been treated to a jam-packed Week 1 of action with the full return of the sport we all know and love. Unfortunately, fans who utilize DirecTV were greeted by a rude surprise Sunday evening.

The Sunday night matchup between LSU and USC in Las Vegas is one of the marquee events of the entire weekend. However, fans using DirecTV were greeted by a blackout notice just minutes ahead of kickoff.

ESPN was quick to acknowledge the blackout via a statement from Disney Entertainment Co-Chairmen Dana Walden and Alan Bergman and ESPN Chairman Jimmy Pitaro. According to that statement, negotiations between DirecTV and Disney have broken down, and Disney claims DirecTV “chose to deny millions of subscribers access to our content” at an inopportune moment.

Here is the statement:

DirecTV chose to deny millions of subscribers access to our content just as we head into the final week of the US Open and gear up for college football and the opening of the NFL season. While we’re open to offering DirecTV flexibility and terms which we’ve extended to other distributors, we will not enter into an agreement that undervalues our portfolio of television channels and programs. We invest significantly to deliver the No. 1 brands in entertainment, news and sports because that’s what our viewers expect and deserve. We urge DirecTV to do what’s in the best interest of their customers and finalize a deal that would immediately restore our programming.

As one might expect, the college football fans trusting DirecTV for their coverage of the season were not thrilled by the announcement. It left many fans without access to one of the biggest games of the weekend moments ahead of kickoff.

Here’s a look at how fans sounded off on social media: