LSU's last 7 weeks reportedly worth $200 million in free advertising: 'Perfect storm of exposure'
LSU fans and folks around the nation will be talking about LSU’s 2019 season for a long, long time.
From Joe Burrow’s Heisman Trophy to a perfect finish to the season, including an SEC Championship and national title, everyone is talking about LSU football. In fact, analysts at Joyce Julius and Associates, an Ann Arbor, Michigan, analytics firm, say that LSU’s championship run netted the school $200 million in free advertising, according to WBRZ.com.
Specifically from December 1, 2019, through January 21, 2020, LSU was mentioned over 150,000 times across the Internet, TV and print media. That exposure, if purchased through traditional advertising, would be worth $200 million. The firm also found that LSU was talked about more than any other college football team this season on social media, which isn’t surprising.
The university is hoping to rake in more than $1,000,000 in royalties from merchandise sold after winning the championship.
“The exposure numbers we calculated surrounding the LSU football team are some the biggest we’ve seen in college athletics,” Jeremy Creutz, Director or Sponsorship Analytics, told WBRZ.
“It was the perfect storm of exposure for LSU football from the SEC Championship game through the Heisman Trophy ceremony and all the way up and beyond the National Championship Game, ending at the White House. Those are some premier events all generating major national coverage.”