South Carolina to leave Under Armour for new apparel sponsor, per report
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South Carolina athletics is reportedly about to start a new era with its apparel sponsor.
The university is leaving Under Armour and is expected to announce a new apparel deal for its athletic teams with Nike on Friday, according to a report by The Post and Courier on Thursday morning.
South Carolina’s reported new deal with Nike would signal the end of a decade-long deal with Under Armour. Nike’s “Swoosh” logo will be on South Carolina uniforms and all team gear starting with the 2026-27 academic year.
The university has set up a Board of Trustees meeting on Friday morning with 1 thing on the meeting agenda — an “athletics department apparel agreement, per The Post and Courier’s report.
South Carolina athletics has been with Under Armour since 2007, when the university initially signed a 6-year contract worth $10.8 million that was for football-only apparel. In 2011, South Carolina’s original deal was amended with a new 6-year contract that was worth $19 million. This new deal covered all Gamecock teams.
Now, after nearly 2 decades with Under Armour, it appears that South Carolina is launching a new era of athletic apparel.
Auburn made a similar switch earlier this year when it moved on from Under Armour in favor of Nike.
Cory Nightingale, a former sportswriter and sports editor at the Miami Herald and Palm Beach Post, is a South Florida-based freelance writer who covers Alabama for SaturdayDownSouth.com.
