Tennessee announces jersey patch sponsorship for football, Olympic sports
By Andrew Olson
Published:
Tennessee is the latest school to add a jersey patch as part of a sponsorship deal.
The Volunteers will sport a First Horizon Bank jersey patch in football, as well as volleyball, soccer, track and field, golf, tennis, cross country, swimming and diving, and rowing. ESPN reports that the deal is worth $120 million over 10 years. Pete Thamel notes that the deal is separate from men’s and women’s basketball.
NEWS: Tennessee football has signed a 10-year jersey patch deal with First Horizon Bank, which industry sources tell ESPN will be worth more than $120 million over the life of the deal. The deal also includes various Olympic sports, but is separate from the men’s and women’s… pic.twitter.com/mA5jmHGx5C
— Pete Thamel (@PeteThamel) September 1, 2026
Like our coverage? Make SDS a preferred source in your searches!
“For more than 30 years, First Horizon has been an indispensable partner to Tennessee Athletics, and we are proud to extend this remarkable collaboration,” Tennessee athletic director Danny White said in a school release. “In this dynamic era of college athletics, we are confident in First Horizon’s ability to provide the resources and leadership needed to keep our programs competitive while safeguarding the integrity of our brand and uniforms. The First Horizon name is synonymous with excellence, vision, and a commitment to progress, values that mirror those of Tennessee Athletics.”
A significant step forward in a longstanding partnership.@FirstHorizonBnk — the official Bank of the Vols since 1993 — becomes the first jersey patch sponsor for @Vol_Football.
— Tennessee Athletics (@Vol_Sports) September 1, 2026
Read more » https://t.co/4s1C15GV09 pic.twitter.com/VLWigrYaGS
Tennessee opens the 2026 season against Furman on Saturday (3:30 p.m. ET). The Vols are back to wearing Adidas uniforms, and will sport a helmet sticker honoring Dolly Parton this season.
Andrew writes about sports to fund his love of live music and collection of concert posters. He strongly endorses the Hall of Fame campaign of Fred Taylor.
