The Georgia Tech Yellow Jackets are one of the last major athletic programs to wear Russell Athletic uniforms, and their partnership with the company is set to end after this year as the school transitions to a partnership with Adidas.
Apparently, Russell Athletic felt that would mark a good time to get out of the uniform business altogether, as the company announced it would do just that on Friday.
Senior Vice-President for Brand Management Scott Greene released a statement explaining the company’s decision (via The Outlook):
“For over 115 years, Russell Athletic has provided quality apparel for athletes both on and off the field of play,” Greene said in a released statement. “We are proud of our heritage, but to build lasting relationships with a new generation of athletes, we will need to focus our efforts and play to our strengths.
“Today, we will begin to transition away from the team uniform business to allow greater emphasis on the consumer retail market. With this shift, we will continue to offer high quality athletic lifestyle and performance apparel for distribution through multiple retail and wholesale channels, including continued distribution of collegiate licensed products along with non-uniform apparel through the team dealer network.”
Though the brand was already getting phased out on game days, now it’s official.
Nike, Under Armour and Adidas run the show now and will continue to battle it out to land top college athletic programs.