Rapper Lil Jon provided the Neyland Stadium crowd with some inspiration before today’s game against Florida. Wearing a Tennessee orange and white t-shirt, the Atlanta-native sent a message to the Vols fans in attendance.

Tennessee adopted a new tradition this season, blaring Jon’s hit song “Turn Down For What?” over the Neyland Stadium loudspeakers on opposing team’s third down possessions. While playing the song, the jumbotron displays the phrase “Third Down For What?”, which has become extremely popular among fans, especially within the student section.

Coincidentally, Tennessee’s defense has forced opponents to an 11-of-53 (20.8 percent) third down conversion rate this season.