Power 5 program reportedly hands out richest team-wide NIL deal to date
Utah football players received a massive surprise Wednesday with a new team-wide NIL deal.
Utah’s Crimson Collective surprised the team with the news that every player on scholarship will receive a new 2024 Dodge Ram on lease in the NIL deal. That comes out to 85 trucks for every scholarship player on the Utes’ roster.
All about the players.
— Utah Crimson Collective (@UtahCrimson) October 4, 2023
When the players found out they were each getting a Dodge Ram pic.twitter.com/Sofq0knKov
— Josh Furlong (@JFurKSL) October 4, 2023
Ross Dellenger with Yahoo! Sports notes the leases are for 6 months and will be voided if the player transfers or their eligibility expires. The deal is regarded as one of the most lucrative in the early history of NIL with a value approaching $6 million for the cost of the trucks.
Head coach Kyle Whittingham noted such a move is a big deal in regard to the national attention it brings to the Utes. He also expects the move to be a plus in recruiting for the program.
Kyle Whittingham on the Utes players getting truck leases already drawing national attention: “This is gonna give us a leg up on recruiting and that’s what it’s all about.”
— Patrick Kinahan (@PKKinahan) October 4, 2023