Brian Kelly is getting savagely trolled for his “new” accent.

The new LSU football coach addressed fans at the Tigers’ Wednesday night basketball game. A portion of Kelly’s address is now going viral on Twitter. In the 41-second clip, Kelly appears to be trying to speak in a Southern accent.

SEC Twitter got plenty of laughs at Kelly’s failed attempt to sound Southern. Here’s a small sample of the hilarious responses to the clip:

Kelly, 60, was born in Everett, Massachusetts. He stayed in Massachusetts to go to Assumption College, where he played linebacker.