LSU becomes first program to 'fully embrace' NIL co-branded player jersey program
LSU has reached a new frontier when it comes to name, image and likeness.
LSU made history Friday, as it became the first college football team to achieve near unanimous team participation in the recently announced Fanatics and OneTeam Partners co-branded player jersey program, the program announced. Fanatics operates the LSU SportShop at Tiger Stadium.
The customizable Nike jerseys, which will feature the name and number of every football student-athlete who opts into the program, will be available for purchase prior to the 2022 season, and players will be compensated for each of their jersey sales.
The co-branded player jersey program went live Thursday to dozens of schools, and LSU reached near-unanimous opt-in within 24 hours of launch. More information about how fans can purchase the jerseys of their favorite current LSU football players will be made available later this year.
“This is a historic day in college athletics, and we’re proud and pleased to bring the storied tradition of LSU Football to the forefront of the sport through co-branded, licensed football jerseys,” said Director of Athletics Scott Woodward. “For the first time ever, fans will be able to purchase authentic jerseys of their favorite LSU Tigers, and student-athletes will directly benefit from every sale. We cannot wait to see our jerseys on the sidelines and in the stands inside Tiger Stadium next season, and we eagerly anticipate additional player co-branded products for our student-athletes across all sports.”