The Dallas Cowboys are 12-2 this season, and that means Cowboys are spending more money than in years past to see the team and support the team.

The Fort Worth Star-Telegram did a long feature on Cowboys fans’ increased ticket and merchandise spending patterns in 2016, including jersey sales. Dak Prescott’s jersey is doing well, particularly in the Southeast, according to NFLShop.com:

Prescott’s jersey is the top seller in Alaska and those Southeastern Conference states so familiar with his work: Alabama, Tennessee, Arkansas and South Carolina.

Wait a minute, what about Mississippi? One would suspect Bulldogs fans would be Prescott’s biggest supporters. In a somewhat ironic twist, Cowboys fans in Mississippi are buying up the jersey of Prescott’s new teammate:

NFLShop.com breaks down the top-selling jersey by state. Prescott and (Dallas RB Ezekiel) Elliott combined to take the top spot in 18 states (through October) with Elliott taking 11, including Texas, Nevada, Hawaii, South Dakota, Illinois, Ohio and, interestingly, Mississippi. As a four-year starter, Prescott lifted Mississippi State to national prominence.

Perhaps Mississippi State fans prefer wearing their No. 15 jerseys to No. 4.