ESPN announces new college football anthem for 2021 season
By Keith Farner
Published:
In what will be a familiar sound in a matter of weeks, ESPN on Friday announced its new college football anthem for the 2021 season.
The song is called “Run It” and it comes from recording artist DJ Snake, featuring Rick Ross and Rich Brian. The newest single will be featured during ESPN’s college football coverage, which kicks off on Aug. 28. This is the latest collaboration between ESPN and Interscope Records. Once again, music from the labels’ biggest artists will be incorporated into ESPN college football programming, promotion and games throughout the season, the network announced.
“The right music can elevate the sense of excitement for college football all season long,” said Curtis Friends, senior director of sports marketing for ESPN. “This energetic and unique anthem will once again set the tone for the college football season; ‘Run It’ from DJ Snake, Rick Ross & Rich Brian captures the intensity that fans, teams and players feel about the sport, and we can’t wait for them to hear it.”
“Run It,” which was officially released overnight, is from Marvel Studios’ upcoming film “Shang-Chi and The Legend of The Ten Rings,” starring Simu Liu as Shang-Chi, who must confront the past he thought he left behind when he is drawn into the web of the mysterious Ten Rings organization. The song is accompanied by an ESPN-produced college football hype video, ushering in a new college football season on ESPN.
A former newspaper veteran, Keith Farner is a news manager for Saturday Down South.
