Gatorade reportedly signs first Florida athlete to NIL deal
By Keith Farner
Published:
Gatorade has reached back to its roots to sign the first Florida athlete to a name, image and likeness deal, and the player is one you’d expect.
Anthony Richardson has signed an NIL deal with Gatorade, the company that makes the sports drink that was developed by a team of scientists at Florida’s College of Medicine for the Gators football in 1965, On3 Sports reported. The initial purpose for the drink was to act as a replacement for body fluids lost when playing football.
As part of the deal, the quarterback is promoting the SEC “Game Day Challenge” in partnership with Gatorade. It’s all part of a major campaign from the brand titled “Fuel Tomorrow.” Fans can enter to win a trip to the SEC Championship Game, along with the ACC, Big Ten and SWAC title games.
Richardson has other NIL deals with Champs Sports and Fanatics.
Attorney Darren Heitner helped facilitate the deal.
“It brings me great joy to have brought together two of my clients, Gatorade and Anthony Richardson, to work together in promoting the iconic Gatorade brand,” Heitner told On3. “The sky is the limit for Anthony, and I look forward to continuing to assist him off the field.”
A former newspaper veteran, Keith Farner is a news manager for Saturday Down South.
