After coaching at Florida and Ohio State, Urban Meyer knows first-hand what kind of impact a home crowd can have on a football game. Now with the Jacksonville Jaguars, Meyer recently let fans know he wants them buying tickets instead of opposing fans.

“We’re gonna own this thing,” Meyer tells Jaguars fans in a video shared by the team’s Twitter account. “When I say we I mean everybody. That’s our stadium. I’m done hearing about other fans coming in our stadium. That (expletive)’s gotta stop. That’s our stadium, this is our city, and it is our team. Own it.”

The Jaguars are coming off of a 1-15 season but the arrival of Meyer and former Clemson quarterback Trevor Lawrence led to an increase in season-ticket sales this spring. If First Coast local and former Florida standout Tim Tebow makes the 53-man roster, the Jags are likely to have even more fans fill the seats of Jacksonville’s TIAA Bank Field.