General Booty has been a noteworthy name in football circles since he was a high school recruit. Now the Oklahoma quarterback is selling merchandise based on his name, and donating a portion to Oklahoma Children’s Hospital.

Booty is projected to back up starter Dillon Gabriel this season for the Sooners.

Among the items are a bucket hat, and T-shirts that read, “I heart Booty” and “Booty Call.” Here’s his explanation behind the effort on the “More Than Just a Name” web site:

Ever since I was a young kid playing quarterback, my name has grabbed a lot of attention. I’ve always tried my best on the field and off to give people a reason to remember my name. Based on the recent court’s ruling allowing Name, Image, and Likeness (NIL) deals, I wanted to use my name to support a great cause. Saying that, I am proud to announce my partnership with Oklahoma Children’s Hospital OU Health.

“More Than Just a Name” was created to help children and their families who are going through some of the most difficult times in their lives. I’m excited to announce that 20% of the profits for any online orders will go directly to Oklahoma Children’s Hospital! After your purchase please continue to check back with us on how we’re making a positive impact together!