Arby’s has always had a fun, engaging social media team.

Now, the fast-food brand is getting into the NIL business, it seems. And, cleverly, the chain is targeting college RBs. (Arby’s. RBs. Get it?)

As you can see below, Arby’s put out a tweet calling for Division I running backs to reach out for NIL opportunities:

The endorsement deals have already started to roll out, too, as top running backs jumped all over this opportunity. Ohio State RB TreVeyon Henderson tweeted that he was sponsored by Arby’s:

As you can see in the video above, Auburn’s Shaun Shivers, Washington State’s Max Borghi and Notre Dame’s Kyren Williams are already signed on with Arby’s alongside Henderson.

We’ll see which other big-name RBs take on this great NIL deal.