Paul Finebaum is not impressed with the Pac-12’s media rights options.

Finebaum went on ‘Get Up’ on Wednesday morning and said “it’s over” for the Pac-12 after commissioner George Kliavkoff reportedly presented a streaming-focused deal with Apple to league executives on Tuesday.

A package with Apple would reportedly be incentive-based and include escalators based on how many subscribers there are. Finebaum was skeptical that fans would be lining up to subscribe to a Pac-12 that has lost 3 key members over the past year.

“The bottom line is this, guys,” Finebaum said. “Nobody is signing up on Apple to watch the Pac-12 because there’s nothing to watch once you lose Colorado, UCLA and USC.

“I don’t want to be the guy that keeps burying this league because I think I did it the other day, but I’m gonna keep doing it. Somebody needs to shovel dirt on this league and end this charade. It’s over for the Pac-12.”

Finebaum also said that programs who are being courted by the Big 12 — reportedly Arizona, Arizona State and Utah — should take action.

“And if these 3 don’t get out of here, they’re going down with the ship,” Finebaum said.

Pac-12 executives are expected to meet again this week to further discuss a potential deal with Apple.