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College Football

UCF claims this year’s media exposure was worth more than $200 million

Adam Spencer

By Adam Spencer

Published:

The UCF Knights haven’t stopped talking about how they believe they’re the college football national champions after an undefeated season.

However, they are now making an even bolder and more ridiculous claim, which is hard to imagine.

According to the team’s website, the value of the exposure the team got this year is more than $200 million, with $171 million of that exposure coming between Nov. 17, 2017, and Jan. 31, 2018:

Thanks to a report compiled by Joyce Julius & Associates and UCF Athletics, the value of that exposure can now be quantified. When combining national television game broadcasts, television news coverage, print media, Internet news and social media, the value of the exposure for UCF Football from Nov. 17, 2017-Jan. 31, 2018 was $171,079,417.47.

Combined, the entirety of the 2017 UCF Football season’s exposure was valued at well over $200 million.

Of course, this sort of claim is hard to prove. Where is this $200 million that UCF supposedly earned, you ask?

Well, it’s certainly not in the players’ pockets. And it’s probably safe to say that the Knights aren’t lowering tuition anytime soon thanks to this new supposed surplus of cash.

Maybe they’ll store the $200 million alongside their national championship trophy.

Adam Spencer

Adam is a daily fantasy sports (DFS) and sports betting expert. A 2012 graduate of the University of Missouri, Adam now covers all 16 SEC football teams. He is the director of DFS, evergreen and newsletter content across all Saturday Football brands.

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