Now this is smart marketing.

South Carolina has come up with a fantastic way to welcome Shane Beamer back to Columbia and, at the same time, help pack Williams-Brice Stadium heading into the 2021 season.

It’s called the “Welcome Home” campaign and its purpose is to roll back season ticket prices to match the prices Gamecock fans paid in 2010. That also happens to be the final season Beamer served as an assistant coach for South Carolina under Steve Spurrier.

According to South Carolina AD Ray Tanner, the school is optimistic that Williams-Brice Stadium can return to full capacity this fall, which may be the best news of the day in Columbia.

“If we continue to stay diligent, hopefully we can have football this fall, fill up the stadium, and enjoy all the game day traditions we are accustomed to having,” Tanner said. “Our team has worked hard to come up with ticket pricing plans that will try and get you back. There is nothing like gameday at Williams-Brice – Gamecock Walk, 2001, Sandstorm, cheering on the Gamecocks. I hope to see you on these special Saturdays in the fall.”

Here is a video outlining South Carolina’s plan to help fans out during these difficult times:

Here is the official release from South Carolina explaining the “Welcome Home” plan for the 2021 season:

Today we are launching the “Welcome Home” campaign to get Williams-Brice back to the raucous homefield advantage we have been used to. For those that could use a little relief in these challenging times, now through June 25th we are rolling back season ticket pricing to 2010 – the last time Coach Beamer walked these sidelines. Due to the ongoing financial challenges, donors have the option of turning the discounted amount into a donation to benefit the Covid Resilience Fund.

We are also pushing back the football renewal deadline and Gamecock Club renewal deadline to have clarity on the pandemic before making your decisions.

Forever To Thee

1. Throwback Pricing: Through June 25th, football season ticket prices will drop $95 per seat for a new base price of $320. All faculty-staff, Young Alumni, and Parent’s pricing will be adjusted proportionally.

2. Extended Gamecock Club Deadline: The renewal period for the Gamecock Club annual membership has been extended through the end of March.

3. Extended Football Ticket and Parking Deadline: The football ticket and parking renewal deadline has been pushed from the traditional early May deadline to May 21st.