College football fans everywhere are taking notice of Tom Allen’s Indiana program this fall.

Allen’s Hoosiers were 4-0 and ranked No. 9 going into Saturday’s game at No. 3 Ohio State. Indiana gave OSU everything it had but ultimately came up short in Columbus, falling 42-35.

After the game, Allen delivered a powerful speech in the locker room, praising his team’s effort for not quitting in the game (OSU jumped out to a 28-7 lead in the first half) and reminding them to stick together. The speech has resonated with fans, reaching over 677,000 thousand views and counting.

Check it out in the video below: