Josh Heupel’s mission: Get Tennessee to join the growing list of offense-minded programs. Now
The days of defenses winning championships are over, or at least have been temporarily put on hold. Outscoring the opposition is all the rage with the past 3 national title winners racking up the points. LSU led the nation in scoring during its 2019 championship run, and last season Alabama ranked 2nd in the nation in scoring en route to its trophy-winning season. Clemson had the No. 4 scoring offense in America when it won it all in 2018.
So Tennessee looks to join the party with the hiring of head coach Josh Heupel. In each of his 3 seasons at UCF, Heupelโs offenses ranked among the nationโs top 8 in scoring. His teamโs ranked No. 2 nationally in total offense the past 2 seasons.
While coaches donโt like to make it about themselves, but rather the players who execute his game plan, Heupel nevertheless was indeed the focus of Media Days on Tuesday. And with good reason. Itโs his program thatโs drawing the attention on Rocky Top as the 2021 season continues to draw near. Especially considering the Vols ranked 102nd in the nation in total offense last season, and 108th in scoring (21.5 points per game average).
In his first SEC Media Days, Tennesseeโs 6th head coach since 2009 talked about his offense and the philosophy behind it.
โThis is a quarterback-friendly offense thatโs going to allow us to play and apply pressure to defenses every single Saturday that we step on the football field,โ said Heupel, who led the SEC in total offense both years (2016-17) as offensive coordinator at Missouri. โObviously we understand that in this league the line of scrimmage is extremely important, too. But I think the tempo on the offensive side of the ball gives us the ability to create an advantage in that aspect.
โCertainly, we want to play fast with tempo. But as an entire football program, we want to play fast and be physical, but when I say the word โfastโ Iโm talking about in the way that we play. Not just from play to play, but how we play the play. And to do that youโve got to be able to put your kids in a position to understand what theyโre doing, to unlock their natural opportunities of who they are, of their physical capabilities, and let them go.โ
Back in the SEC, from offensive coordinator, now as head coach, Heupel said he relishes the new challenge.
โItโs great to be back in the SEC,โ he said. โIโve always admired this league. Itโs a great honor to be the caretaker of Tennessee football at this time. Iโm really proud of what our players and coaches have done in six months.โ
Heupel, a former national champion and Heisman runner-up as a QB at Oklahoma, said he came to Tennessee not because of adversity but because of what he sees as a great opportunity.
โThis is one of the iconic programs in all of college sports. We get an opportunity to celebrate the great traditions while putting a new-age approach on.โ
He said his first priority was relationships, โThat will be the foundation of everything that we do inside of our program,โ Heupel said. Connection with the players, as well as recruits and alumni is a main focus. Thatโs the type of program he wants to have at Tennessee.
โWe want to be innovative, but we want to have fun.โ
Saturdays weren’t a lot of fun under Jeremy Pruitt.
Tennessee was hit hard by the transfer portal prior to Heupelโs arrival. But as he points out, itโs been a double-edged sword with 8 players added after spring practice.
โI feel really good about what weโve added,โ Heupel said. โA majority of those guys we feel like are going to play meaningful snaps right from the get-go when we kick off in September.โ
Two key transfers will be among the 3 players vying for the starting quarterback position, the key to Heupelโs offense. Michigan transfer Joe Milton and Virginia Tech transfer Hendon Hooker, who many believe will win the starting job, are competing at the position with Harrison Bailey.
โCompetition is the greatest friend that any coach has,โ Heupel said of the battle for the starting spot. โYou have to have it in that room. Itโs going to drive the players.โ
One of the three will win the spot and play perhaps the biggest role in Heupelโs start to his tenure at Tennessee.
โItโs really important that every other member of your team offensively and defensively sees that that guy has earned the opportunity to be your quarterback,โ Heupel said. โWhen thereโs a bad play, and there will be at some point, theyโve got to know thatโs the right guy for them thatโs leading that football team. And that only comes through time. So as we move, guys are going to earn more reps, guys will earn less reps. Once theyโve done that, weโre going to move at that rate. Looking forward to that competition.โ
With 5 returning starters on offense and 7 more on defense from a team that went 3-7, the fewest number of victories at Tennessee since 1924, it seems thereโs nowhere to go but up for the Vols.
โWhen you get the right alignment from president to chancellor to athletic director to head coach and you hire a great staff, and youโre consistent and youโre accountable, I feel like you have an opportunity to move things forward quickly,โ Heupel said.
Quickly. That seems to be the key word for the Vols in 2021.
Glenn Sattell is an award-winning freelance writer for Saturday Down South.



