Vanderbilt sells naming rights to stadium for first time in school history
Vanderbilt and FirstBank made history on Monday by signing a 10-year football stadium naming rights and campus collaboration agreement. The deal was announced by Candice Lee, vice chancellor for athletics and university affairs and athletics director.
Vanderbilt Stadium will be called FirstBank Stadium starting immediately with the 2022 football season. With the deal, FirstBank will also become the official bank of Vanderbilt athletics and the Vanderbilt Alumni Association. FirstBank is headquartered in Nashville.
According to ESPN college football senior writer Pete Thamel, it’ll be the first time in more than a century of Vanderbilt football that the school has sold the stadium’s naming rights. Thamel said the agreement should lead to a significant financial influx for the school and bolster Lee’s attempts to modernize the football program.
“I’m excited for the opportunities this historic collaboration with FirstBank creates for Vanderbilt Athletics and our student-athletes,” Lee said. “As the landscape of collegiate athletics continues to shift, we remain committed to our core mission. We will provide student-athletes with the tools to reach their full potential on and off the field and work to unite and inspire the city we call home. I look forward to seeing Nashville come together to support the Commodores at FirstBank Stadium for years to come.”
The school also announced that it would uphold and honor the designation of Dudley Field — the stadium’s original name when it opened in 1922 as the first stadium in the South to be erected exclusively for college football.
In addition to the football stadium naming rights, the relationship includes a comprehensive multimedia arrangement with Vanderbilt Athletics for all varsity programs.