Tim Tebow’s new book “Shaken,” released last month, opens with the story of his getting cut by the New England Patriots in 2013.

In a visit to Fox News’ morning show “Fox and Friends,” Tebow described how that experience inspired the title of his book. For Tebow, it was harder to accept being cut after he turned down a $1 million dollar endorsement opportunity hoping to impress New England coach Bill Belichick, as he writes in his book:

I remembered when I had signed with the team in June. Then I’d had an offer on the table to make a one-day appearance endorsing a product for a million-dollar paycheck. I’m sure you’d agree that a million bucks is a lot to make in just twenty-four hours. But I wasn’t quick to say yes.

So when the offer for the one-day commercial turned up, I was sure to discuss the opportunity with him. “I want to know what you think, Coach,” I said. “I respect you and I want to fit in. I want to be one of the guys. Should I do it?”

He thought for a moment and then shook his head. “Timmy, I would really appreciate it if you didn’t.”

Highly respecting the man, I turned down the deal. I didn’t even think twice about it. I wanted the chance to impress Coach Belichick more than I wanted the money. I’ll say that if I were on any other team, I would have probably said yes to the offer. But the thoughts he offered in our initial conversation mattered to me — even more than a million dollars.

Back to the conference room.

“It’s not the right fit,” Coach Belichick said.

Tebow’s explanation for why he sought Belichick’s approval can be heard in the video above.