If you’re headed down to Jacksonville, Fl. for the TaxSlayer Bowl and want to get a head start on partying for New Year’s Eve, plan on bringing some extra cash to the stadium that morning.

Alcohol will be available for purchase.

That’s one way to increase ticket sales.

Kentucky (7-5, 4-4) and Georgia Tech (8-4) will kick off from EverBank Field at 11 a.m. on Dec. 31.