Ole Miss is fighting a new trademark effort from a woman close to James Meredith, the first black student to enroll at the school.

The university is fighting the trademark effort, arguing that the New Miss merchandise is “confusingly similar” to its ubiquitous brand because it has a cursive script that is nearly identical to the university’s Ole Miss logo.

Suzi Altman is a photographer who often follows Meredith to document his public appearances, the Associated Press reported. She applied for the New Miss trademark in July 2020, soon after she sold the first T-shirts and other merchandise. Altman said she’s using the brand to try to raise money for a museum that would preserve Meredith’s legacy — a project that still has a long way to go. She said that as of mid-November, she still had not earned a profit on the merchandise.

The New Miss logo came about when one of Meredith’s friends a few years ago gave him a baseball cap with the logo. The  friend, the Rev. Robert West, said the phrase more accurately symbolized how Meredith had changed a state with a tarnished legacy of slavery and segregation.

“We were inspired by James’ story,” Altman told The Associated Press during a conversation about why she started selling New Miss items.