LSU QB to be part of Cheez-It NIL deal with strange perk ahead of Citrus Bowl

Perhaps you’ve heard about the Cheez-It room already. Perhaps you thought it was a joke of some kind. Apparently not.

LSU quarterback Garrett Nussmeier will be part of Cheez-It’s first-of-its-kind NIL deal where 1 athlete from all 4 schools in a Cheez-It sponsored bowl game will stay in a cheddar-themed hotel room.

Nussmeier joins Florida State’s Mycah Pittman, Oklahoma’s Michael Turk and Purdue’s Tyrone Tracy Jr as athletes receiving the 4 separate rooms.

Cheez-It’s 1st #NIL deals are with FSU WR Mycah Pittman, Oklahoma punter Michael Turk, LSU QB Garrett Nussmeier, and Purdue WR Tyrone Tracy Jr.

They will feel like they are waking up inside a Cheez-It box ahead of the Cheez-It Bowl and Cheez-It Citrus Bowl. pic.twitter.com/XFOoFbfFaR

— Darren Heitner (@DarrenHeitner) December 27, 2022

And here’s a better look at the “Feelin’ the Cheeziest” room.

A look inside the Cheez-It themed hotel room at The Hilton.

Four student-athletes will get NIL deals and will get to stay in this room ahead of next week’s Cheez-It Bowl and Citrus Bowl.@fox35orlando pic.twitter.com/N1O9Fv7Y8c

— Jessica Eley FOX 35 (@FOX35Jessica) December 22, 2022

The Cheez-It Citrus Bowl is set for Jan. 2  at 1 p.m. EST between LSU and Purdue while the Cheez-It Bowl will take place on Dec. 29 between the No. 13 Seminoles and Oklahoma Sooners.

Ethan Stone

Ethan Stone is a Tennessee graduate and loves all things college football and college basketball. Firm believer in fouling while up 3.