The Volunteers went new-age with their updated Nike uniform treatment earlier this summer but have decided to utilize a throwback look with a bourbon twist for their season tickets this fall.

Photos of Tennessee’s 2015 season tickets have started making the rounds across social media and we must say, the look is among college football’s best and most creative. Paying homage to Tennessee whiskey, a custom font is used on the tickets that resembles old No. 7 brand Jack Daniel’s labels.

According to Rocky Top Insider, the tickets were designed by Tennessee’s Jonathan King who did a fantastic job on these.