This deal made too much sense not to happen.

Of all the name, image and likeness deals that have come through so far, this one makes the most sense.

Auburn quarterback Bo Nix is now officially sponsored by Bojangles.

Gus Malzahn and his love of Waffle House must be very disappointed in this news.

Outside of Kool-Aid sponsoring Alabama freshman Kool-Aid McKinstry, there may not be a more ideal pairing in the SEC than Auburn’s signal-caller and Bojangles.

Nix shared the news on Tuesday with the following Instagram post: