The favorite to win the SEC East got some national attention Monday as the countdown to kickoff reached 17 days.

A hype video promoting Georgia, the reigning SEC champion and national championship runnerup features Hairy Dawg and Uga and a montage of players running on the field, fans yelling and Kirby Smart at full throat. “The Dawgs are back … Football is back” is the tag line.

Georgia went 13-2 in 2017 including a Rose Bowl win over Oklahoma that followed a win over Auburn in the SEC Championship. Those preceded a 26-23 overtime loss to Alabama.

ESPN has a stake in promoting Georgia as the Bulldogs and its season-opening opponent, Austin Peay, will play at 2:30 p.m. on Sept. 1 on ESPN.

This is the first meeting between the teams. Austin Peay is coming off of an 8-4 season last year, including non-conference losses to Cincinnati, Miami (Ohio) and Central Florida.